What is a Pinterest Manager? Your Guide to Growing Your Business on Pinterest

One of the most popular questions I get asked is, "So... what exactly do you do?" Well, grab a coffee (or some wine), and let me walk you through my exciting world of being a Pinterest manager. With over 450 million active users monthly, Pinterest isn't just another social media platform – it's so much better. It’s a visual search engine where people actively look for ideas, products, and services. That's where I come in, helping businesses like yours transform their Pinterest presence into a traffic-driving, lead-generating machine.

What Does a Pinterest Manager Actually Do?

My goal as a Pinterest Manager is to develop a strategy for the platform to drive traffic to your website, affiliate links, and/or business page. Think beyond just creating pretty pins – I research upward trends and SEO keywords, using that data to create strategic content that resonates with your target audience. A lot of people think that a Pinterest strategy is just creating pins and posting them, but there's so much more to it! Creating a Pinterest strategy is about understanding what your audience needs and is actively searching for, then creating eye-catching pins and videos that compel them to visit your website. It's knowing exactly which URLs to use and in what order, understanding the intricate details of the platform's algorithm, and optimizing your content so it reaches the right people at the right time. I dive deep into analytics, combining these insights with SEO data and upward trends to continuously refine and adjust our strategy, ensuring every pin, board, and keyword is part of a larger plan designed to increase your visibility and drive meaningful traffic to your business.

Why Pinterest Should Be Part of Your Marketing Strategy

Here's what makes Pinterest different: unlike traditional social media where posts disappear within hours, Pinterest content can drive traffic for months (YEARS!). It's like planting seeds that keep growing over time. The platform's users come with a different mindset – they're actively planning purchases and seeking solutions. This means that your content reaches people who are ready and wanting to take action, whether that's buying your products, signing up for your services, or engaging with your brand.

What's really exciting about Pinterest is its versatility in your marketing funnel. It works so well as a top-of-funnel strategy, introducing your brand to new audiences who are actively searching for solutions you provide. When someone discovers your pin, they're already in a discovery mindset, making them more receptive to your content and offerings. Plus, if you're running paid advertising campaigns, Pinterest seamlessly integrates with your existing marketing efforts. You can use Pinterest ads to retarget website visitors, complement your organic strategy, or create dedicated conversion campaigns. The platform's visual nature and high-intent audience make it particularly effective for both organic growth and paid advertising, often resulting in lower cost-per-click compared to other platforms. And since Pinterest users typically have higher disposable income and are more likely to make purchases based on pins they've seen, your marketing efforts on the platform can lead to meaningful conversions and sales.

And if you still need convincing, check out 5 reasons why your business should be on Pinterest here.

Benefits of Hiring a Pinterest Manager

Let's talk about giving you your time back - because isn't that what every business owner needs more of? While you're focusing on serving your clients, creating new products, or scaling your business, I'm dedicating my expertise to growing your Pinterest presence. You won't have to spend hours figuring out pin designs, researching keywords, or trying to decode the latest algorithm changes – that's all handled for you. Think about what you could do with those extra hours each week!

But it's not just about saving time. Having a Pinterest manager means you get a dedicated expert who stays up-to-date with the latest platform changes, design trends, and SEO strategies. I'm constantly testing what works, analyzing data, and adjusting strategies to maximize your results. Instead of the frustration of trial and error, you get proven techniques and strategies tailored to your business goals. Plus, you'll have consistent, professional content going out that maintains your brand's quality and voice. The best part? You get detailed monthly reports showing exactly how your Pinterest strategy is contributing to your business growth, from website traffic to audience engagement and more. It's like having a marketing team member dedicated solely to turning Pinterest into a reliable, long-term traffic source for your business – without the stress of managing it yourself or the cost of a full-time employee.

My Pinterest Management Services

Are you ready to take your business to the next level with Pinterest? You can check out my full range of services here where I offer customized packages to suit your business needs. Whether you're starting from scratch or looking to optimize an existing account, I gotchu. My services include everything from account setup and pin design to keyword research and analytics reporting. Each package is designed to help you achieve specific goals, whether that's increasing website traffic, boosting product sales, or growing your email list.

P.S. Have questions? Feel free to drop me a message – I'd love to help you unlock the full potential of Pinterest for your business!